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Most business owners believe innovation comes from brainstorming sessions, strategic planning, or hiring experts.

But one of the most powerful innovation lessons comes from an unlikely source: a 61-year-old potato farmer who entered Australia's toughest ultramarathon with no formal training, no sponsorship, and no understanding of how the race was "supposed" to be run.

In this session, Dennis Geelen shares the remarkable story of Cliff Young and explores why outsiders, beginners, and unconventional thinkers often outperform experienced experts.

Attendees will learn:

• How expertise can unintentionally limit innovation

• Why assumptions become invisible barriers to growth

• Practical ways for small businesses to uncover opportunities competitors overlook

Participants will leave with simple, actionable strategies they can use immediately to improve innovation, challenge assumptions, and discover new opportunities within their own businesses.

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